As digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that’s constantly evolving. This five-day program delivers the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives. From day one, you will engage in hands-on exercises that help you build buyer and influencer personas, capture and measure critical data, communicate more effectively, and drive deeper customer loyalty and market share.
- Building and supporting digital communities
- Social listening/monitoring
- Paid social
- Co-creation: user-generated content and influencer outreach
- The need for social media policy in your organization
- Preventing and managing crisis