NEW CASTLE INSTITUTE - UK USA CERTIFIED TRAINING PROGRAMS IN LAHORE PAKISTAN - Master In Social Media Marketing


Master in Social Media Marketing

Become a Social Media Marketing expert at NEWCASTLE. This Course is suitable for executives, business owners, and marketing professionals as well, and gives clear and actionable advice on how to grow a social media strategy.

Master in Social Media Marketing

Overview:

The objective of the course is to enable participants to gain a mastery of fundamentals of main social media platforms and their use in various industries.

Course Outline:

  • Phenomenon of online communities
  • Examples of current Internet campaigns
  • The main advantages of social media over traditional communication channels
  • Social Media and Advertising
  • Business benefits resulting from the campaign social media
  • Selection of the communication channel
  • E-Consumers - participants rather than users 
  • Basic terminology in e-marketing
  • Targeting online advertising
  • The performance indicators
  • Efficiency and optimization activities
  • Social networks: scopes, operation, function
  • Building a community around the brand - goals and methods
  • Engagement Marketing on social networks
  • Opportunities and threats and a code of good practice.
  • Viral Marketing - how to design a successful viral campaign
  • Advertising campaigns
  • Handling of critical situations

Marketing Benefits

  • Increased Brand Awareness
  • More Inbound Traffic
  • Improved Search Engine Rankings
  • Higher Conversion Rates
  • Better Customer Satisfaction
  • Improved Brand Loyalty
  • More Brand Authority
  • Cost-Effective
 

 

 Master in Marketing

Our Certified Skills & Trainings are available throughout the year in LAHORE, ISLAMABAD & DUBAI. We provide 100% Practical Skills & Project Based Trainings. Opportunities for internship and job for Select candidates and their placement on international projects.

International Skills