NEW CASTLE INSTITUTE - UK USA CERTIFIED TRAINING PROGRAMS IN LAHORE PAKISTAN - Google Ads Training


Google Ads & WebMaster Training

Google Ads Premium course at ADMEC Multimedia Institute is a short-term Ads Pay Per Click (PPC) course specially designed by our experts to those who are interested in learning Google Ads in short duration. Join Google Ads and Webmaster Training Course in Pakistan at NEW CASTLE INSTITUTE.

Google Ads & WebMaster Training

Outline:

  • Getting to Know Ads
  • Landing Page and Its Importance
  • Getting Started with Ads
  • Researching Keywords using Keywords Planner Tool
  • Planning A Search Campaign
  • Creating Ad Group
  • Exploring Quality Score
  • Ad Performance Tracking
  • Optimizing for Performance
  • Using Display Ads in Remarketing Campaigns
  • Tests and Assessment
  • Google Ads Tools and Commands
  • Ad Groups and Campaigns Creations
  • Selecting Keywords using Ads Tool
  • Bid and its Management
  • Extensions
  • Settings
  • Audiences
  • Auto Targets
  • Exploring Dimensions
  • Segments and Filters in Ads
  • Ads' Tools and Opportunities Features
  • Payments and other Issues etc.

WEBMASTER:

Google Webmaster tool helps you to control your website or webpage in search engine like your crawling error, 404 pages, indexing.

Learnings:

  • Use of Google Webmaster
  • What is Search Appearance in Google Webmaster tool
  • What is Data Highlighter
  • What are Rich snippets or Schema
  • What are HTML Improvements
  • What is AMP (Accelerated Mobile Pages) in GWM
  • How to use AMP in HTML pages
  • What is Search Analytics
  • What is Queries in Google Webmaster tools
  • What is Crawl Stats vs Crawl Error
  • How to remove pages from Google Search results
  • How to index pages in search engine through Google Webmaster
  • How to Check Robots.txt
  • How to remove bad backlinks from your website

   Google ads & Webmaster Benefits

  • Adwords works faster than SEO.
  • Increase brand awareness.
  • Reach more customers through their Gmail Inbox.
  • Reconnect with visitors of your website.
  • Measure your performance consistently.
  • Explore more using your ads.
  • Tackle your competition better.
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Google Ads & WebMaster

Our Certified Skills & Trainings are available throughout the year in LAHORE, ISLAMABAD & DUBAI. We provide 100% Practical Skills & Project Based Trainings. Opportunities for internship and job for Select candidates and their placement on international projects.

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