Digital Media Marketing Training & Internship in Lahore

Digital Marketing Diploma Training Lahore Pakistan

Whether you are a business owner who wants to improve your online engagement and gain competitive advantage or a complete beginner looking to start a career in online marketing, our digital marketing course could be the ideal solution.

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in web marketing. The programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

This marketing course is for:

  • professionals who need to understand digital marketing or get more out of their digital channels
  • marketers who want to fast-track their career or improve their position in the marketplace
  • small business owners who need to maximise online channels for growing their business
  • students who want to upskill in digital marketing

Digital Marketing Advanced Training Course Outline 

Introduction: The Digital Marketing Landscape

  • Where are we now? What's changing?
  • Current trends, challenges and opportunities
  • Planning digital marketing activity - using strategic frameworks

Running and Managing SEO Campaigns

  • A review of key factors influencing SEO in Google
  • Essential SEO tools for digital marketers
  • Debunking SEO myths: what’s hot and what’s not?
  • Simple and effective ways to optimise on-page content
  • Keeping your content in line with Google's Quality Guidelines
  • Improving performance using proven link building and content marketing tactics

Paid Search Marketing 

  • A review of the latest Google AdWords 'products'
  • Differences between The Google Search Network and Display Network
  • The AdWords Auction: a “behind the scenes” view of AdWords
  • Optimising AdWords campaigns to improve performance
  • How to set AdWords bids and generate profitable ROI
  • Bing Ads: a comparison with AdWords

Online Display Advertising

  • The display advertising ecosystem: media agencies, publishers and ad networks
  • Demystifying buying options: CPC, CPM, vCPM, CPA, CPV and more...
  • Programmatic advertising: what is it and how does it work?

Social Media Marketing & Advertising

  • A review of the current social media landscape
  • The good, the bad, and the ugly: case studies and examples
  • Choosing the right platform
  • Being "SMART" about your social media planning
  • Advertising opportunities on Facebook, LinkedIn, Twitter, Instagram and Pinterest
  • A deeper look at each channel's ad formats, targeting methods and bidding options

Email Marketing

  • An overview of the email marketing landscape today: challenges and opportunities
  • Choosing the right email service provider
  • Proven ways to increase your open and click-through rates
  • What does and doesn’t work in email marketing

Digital Analytics & Measurement

  • A review of the digital analytics landscape and tools
  • Using analytics to understand visitors, content and marketing performance across channels
  • The essential guide to using Google Analytics like a pro
  • A/B & Multivariate Testing: what to test and how to test to improve performance
  • How to optimise website user experience and conversions

Following this Digital Marketing training, you will understand how to:

  • Gain a clear understanding of digital marketing and why it's vital to overall marketing
  • Research and analyse digital audiences
  • Essential digital marketing jargon, the key channels and the underlying principles
  • Plan, create and effectively manage search, social media, mobile and email marketing campaigns
  • Integrate your digital marketing plans into your overall marketing strategy
  • Drive new visitor traffic to your website while improving online conversion rates
  • Understand how digital marketing can help you grow your business, domestically and internationally
  • Identify various online applications and resources that can help build effective and profitable websites
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your digital marketing efforts

 

Digital marketing training services lahore pakistan

Our Certified Skills & Trainings are available throughout the year in LAHORE, ISLAMABAD & DUBAI. We provide 100% Practical Skills & Project Based Trainings. Opportunities for internship and job for Select candidates and their placement on international projects.

International Skills